Selected Femme is one of my favourite shops at the moment. I've spent so much money there recently that I felt I had to write a post about them. Their relaxed, Scandi style ticks all the boxes for me; they're reasonably priced and the quality of their clothes are better than most on the highstreet.
I love this orange/red cut away knitted top at the moment. I don't usually wear a lot of colour but I think this has now become my colour of the season. It felt amazing as soon as I put it on as the fit and quality of the fabric are spot on. I think it looks great with the bright blue of my favourite ASOS jeans.
I have a few of Selected's T-shirts and they're always made from a premium jersey. I like the simple white and grey/neutral stripes of this one, it's so Scandi. I've worn it loads since I bought it so it was £15 well spent.
This tan suede bucket bag is one my favourite pieces at the moment. The colour and shape make it look and feel more expensive than it was at £55. It's so useful as its shape makes it casual but it can easily be dressed up for the evening (not that it ever gets too dressy for me these days!).
There's a preview of their AW17 collection on their Insta which shows a lot more red and neutral pieces so I suspect I'll be continuing to obsess over this brand for some time!